Had the opportunity to present and also attend session at Apps World Asia 2011. Jotted down a few notes (still trying to summarize the content and will probably take awhile).
Presentations I’ve found interesting (not see rest on Slideshare yet)
Highlights
- Mobile helps to enable
- Improved Global Distribution
- New features, updated content (fast) and adapting to new habits with a new distribution medium
- Increase revenue with one-click buying (convenience)
- Lower the barrier to purchase (cost)
- Flexibility allows experimentation to what works (and what does not)
- Understanding Local is important in a Global world (Culture)
- Freemium approach to monetization is becoming very common
- Give away free (viral) and encourage in-app purchases (long tail)
- Good Content (Editorial) raises quality and draws repeat readers
- “It’s about the users”
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