I create space for connection, clarity and play —
so teams, leaders and communities can navigate complexity with more ease, confidence and humanity.
For 26 years, I’ve worked across tech, UX, product leadership, agility, organisational development and community building.
Across Singapore, Indonesia, Malaysia, Thailand, Japan and beyond.
Across startups, public service, corporates, and craft-driven teams.
My work begins with a simple belief:
People don’t grow because a model says so.
They grow when the environment invites them to.
What I Do
1. Coaching & Thinking Partnership
Supporting founders, product leaders and teams to make better decisions, build resilience and work with the real system (not the imagined one).
2. Experiential Learning & Facilitation
Designing and facilitating retreats, open spaces, learning programs and serious-play experiences (like Cowtopia) to help groups see, sense, and shift together.
3. Product, UX & Agile Capability Building
Bringing 15+ years of product practice and 9 years of Agile/Product training experience (>2,000 participants, NPS 54+) into learning programs that actually land.
What Clients Say
(Preview — full list on Testimonials page)
- “He helped me understand that my actions, energy and emotional state have a real impact on my team.” – Dominic Ong
- “He showed me that it’s possible to care deeply about both results and people, without sacrificing either.” – Mulyadi Oey
- “He created a safe and expansive space where we could explore complex topics with courage.” – Adhitya Nugraha
- “His facilitation is masterful… he balances content landing with challenge and support.” – Sander Veraar
- “What’s stayed with me most is seeing Michael live his values, not just talk about them.” – Julia Colette Ocamp
- “His guidance helped our team internalise concepts and grow together.” – Andy Muir
🌿 The On9 Manifesto (2025–2035)
Ten principles shaped by 26 years across systems, teams, communities and play.
A Quiet Timeline (1999 → Now)
1999 — On9 Systems begins with curiosity, coding, and messy ambition.
2009–2014 — Product, UX & mobile leadership across APAC.
2015 — The Collab Folks forms → coaching, community, capability building.
2016–2025 — Cowtopia, Social Presencing Theater, Satir, iGOLD, retreat work.
2025+ — Work that breathes. Communities that grow. Play that changes people.
Work With Me
If you’d like to explore coaching, facilitation or a learning journey:
michael@on9systems.com
Or say hello on LinkedIn.
Michael Ong 